To be the best motor company in town for customers and employees.

We commit to make Toyota the town’s most respected automotive brand.

1. Customer First - We develop a lifetime relationship that make our customers happy and earn their loyalty.
2. Teamwork - We work together as one warm Toyota family to meet the needs of our customers and help the company to win and grow.
3. Respect for people - We value our people, encourage their development and reward their performance. 
4. Quality - We provide outstanding products and unsurpassed service that together, deliver premium value to our customers. 
5. Integrity- We uphold the highest standards of integrity in all our actions.
6. Good citizenship - We are good citizens in the communities in which we live and work.
7. Ownership and Responsibility - We take the job with sincerity for the company and make efforts to complete it until achieving our goals.
8. Creative and innovative - We always listen, learn and improve ourselves by innovation and kaizen spirit of better and better to capture changes and change the way we work. 
9. Gratitude - We always have respect for God and grateful at all times to be thankful and give back.
10. Determination - We always accept challenges and make changes to achieve our goal with a positive mindset and great attitude.

1. I will remind myself everyday that “I am the most important part of the company and I will do my best to make it successful”.
2. I will take the ownership of the task that I am responsible for.
3. I will develop skills to fit my role.
4. I will work to make my team and my management successful.
5. I will be attentive to details. I will be specific in my communication. 
6. When I encounter challenging situations I will focus on solving the problems rather than defending myself. 
7. If I don’t know something, I will be brave enough to admit it. 
8. No matter what role I am playing presently I will exhibit excellent personal leadership. That also, by example.
9. Often times, I will extend my help to other teams. Helping others creates great relationships and that’s what I am up to.
10. I will deeply understand my company’s vision and help to make it the model for this culture.